tech

In 2017, the enterprise of Jiangsu man Dan Kai achieved an annual sales volume of over 100 million yuan, becoming a leader in the field of biotechnology.

However, it is little known that just five years ago, he was a clothing factory owner facing bankruptcy.

Facing the impact of the global financial crisis, Dan Kai made an astonishing decision: to spend 5.3 million yuan to purchase three "sick turtles."

How did this decision enable him to achieve an astonishing counterattack of an annual income of over 100 million yuan in just four years?

The financial storm of 2012 was fierce, and Dan Kai's garment processing factory was the first to be hit. Orders receded like a tide, workers were idle, and machines gradually fell silent.

Seeing the hard work of ten years about to be in vain, Dan Kai was anxious.

Just when he was worried, a friend's dinner party completely changed his life trajectory. After three rounds of drinks, the topic somehow turned to a dish called "turtle soup."This playful remark was like a seed, taking root and sprouting in Dan Kai's heart. Early the next morning, he went straight to a well-known money turtle farm in Guangdong Province.

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After returning, Dan Kai tossed and turned, and finally made up his mind: to hand over the garment factory to his wife to manage, and to devote himself wholeheartedly to the turtle breeding industry. He first took out one million yuan to buy 20 money turtles, and then, with a resolute decision, sold two properties in Guangdong, raising 40 million yuan in funds, and bought 580 money turtles in one go.

However, the market is like a battlefield, changing rapidly. Before long, Dan Kai realized that the money turtle market was already saturated, and the competition was extremely fierce. Faced with this problem, he did not give up easily, but with a keen business sense, he turned his attention to a variety called the "Black-necked Turtle."

This turtle is often despised due to its unremarkable appearance and unpleasant smell. But Dan Kai saw the potential in it, and he firmly believed that the future market prospects of the Black-necked Turtle would be no less than those of the money turtle at that time.

So he began to secretly plan, preparing to make a big move in this unsaturated market.

Dan Kai's interest in the Black-necked Turtle grew increasingly strong, and he began to search everywhere for high-quality breeding turtles. His efforts paid off, and he finally found an excellent Black-necked Turtle at the home of a breeder in Guangxi, Zheng Huanming.

Although this turtle was not large in size, Dan Kai saw its extraordinary qualities at a glance.

Zheng Huanming was originally unwilling to sell this precious breeding turtle and casually quoted a sky-high price - one million yuan. Unexpectedly, Dan Kai only thought for a moment and readily agreed.This scene startled Zheng Huanming, thinking he had encountered a "big spender" who didn't understand the market situation. After a round of bargaining, the deal was finally closed at 760,000 yuan.

The news caused a stir in the entire breeding industry. 760,000 yuan for a turtle? This is simply crazy! However, Dan Kai's "craziness" was far from over. Soon after, he spent another 5.3 million yuan to buy three other high-quality breeding turtles that were considered "sick turtles" by others.

Industry insiders shook their heads and sighed, saying that Dan Kai was bound to suffer a big loss this time. But Dan Kai knew in his heart that these expensive breeding turtles had unique advantages - they could reproduce immediately.

This means that he could greatly shorten the breeding cycle and occupy the market faster than others.

In 2014, Dan Kai published an in-depth research report on the black-necked turtle on the Internet. The report analyzed in detail the nutritional value and market scarcity of the black-necked turtle, which instantly ignited the entire industry.

The previously obscure black-necked turtle suddenly became a hot commodity, with the price of young turtles soaring from the original more than 2,000 yuan to nearly 10,000 yuan.

Dan Kai's breeding farm quickly tasted the sweetness. By selling turtle eggs alone, he could make a profit of 1.8 million yuan a year. Once ridiculed as a "big spender," he turned into a big shot in the industry.

Those who laughed at him before can only watch enviously as Dan Kai's breeding farm makes a fortune every day.With his forward-looking vision and decisive decision-making, Dan Kai managed to establish a foothold in the black-necked turtle market within just a few years. His success not only proved his own business acumen but also brought new opportunities to the entire breeding industry.

After gaining a foothold in the black-necked turtle breeding industry, Dan Kai did not become complacent. He was always contemplating new ideas in his mind, wanting to push the turtle industry to a higher level.

In 2015, at an exhibition in Shenzhen, Dan Kai proposed a refreshing idea: to use turtles for biological research. This idea immediately attracted many skeptical glances. Everyone thought that turtles were just for eating, what else could be studied? But Dan Kai firmly believed that there must be unknown treasures hidden in turtles.

To verify his idea, Dan Kai took the initiative to contact experts from Jinan University. He proposed to collaborate on turtle research to see if they could discover something novel.

The university's researchers were moved by his enthusiasm and decided to give this idea a chance.

Thus, a scientific exploration about turtles began.

This discovery excited Dan Kai immensely. He immediately organized a team and started developing skincare products containing silicate peptides. In 2016, this unique skincare product was officially launched.The market response was overwhelmingly enthusiastic beyond imagination. Consumers flocked to this magical skincare product derived from turtles. In just three months, the sales volume exceeded 2.6 million yuan.

Shan Kai's vision was once again confirmed.

At the same time, Shan Kai's turtle business is thriving. Both processed turtle products and live turtle sales have brought considerable income. This year, Shan Kai's total revenue from turtle-related businesses reached an astonishing 60 million yuan.

From being ridiculed as a "fool" to becoming an industry innovator, Shan Kai has proven his foresight with practical actions. He not only gave people a brand-new understanding of turtles but also created a new industrial direction.

Shan Kai's skincare products were a great success, which allowed him to taste the sweetness of technological innovation. However, he was not satisfied with this and started thinking about how to further expand his business empire.

Soon, Shan Kai took new actions. He took the initiative to establish cooperative relations with several large genetic companies. These companies have rich experience and resources in the field of biotechnology, and Shan Kai hopes to further explore the potential value of turtles with their help.

In 2017, Shan Kai founded his own biotechnology company in Shenzhen. This company is no longer limited to pure turtle breeding and processing, but is committed to applying advanced biotechnology to turtle research and developing more products with technological content.

In the same year, Shan Kai had another bold idea - to launch a skincare brand named after himself. This decision surprised many people, after all, the transformation from a turtle farmer to the founder of a high-end skincare brand seems a bit too much.Dan Kai is full of confidence in this matter, believing that his products can hold a place in the fiercely competitive skincare market.

Facts have proven that Dan Kai's judgment is correct once again. His skincare brand quickly won the favor of consumers. High-quality raw materials, significant effects, coupled with the unique selling point of "the magical power from the tortoise," make Dan Kai's products stand out in the market.

In this way, Dan Kai's business territory continues to expand. From the initial turtle breeding, to biotechnology research and development, and then to high-end skincare brands, his business empire is rapidly rising.

The decision to spend 5.3 million to buy three "sick turtles" at that time now seems to be a stroke of genius.

In 2017, Dan Kai's company's annual sales exceeded the 100 million yuan mark. From a clothing factory owner on the verge of bankruptcy to a biotechnology entrepreneur with an annual income of hundreds of millions, Dan Kai has completed an impressive transformation in just a few years.

Looking back, Dan Kai is filled with emotions. His success is not only due to decisive investment decisions but also due to the spirit of continuous innovation and the courage to be the first. Faced with a crisis, he chose to transform; faced with opportunities, he seized them without hesitation.

It is this spirit of never being satisfied and constantly striving that has allowed Dan Kai to ride the waves in the business world and ultimately realize his entrepreneurial dream.